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The economic benefits of whale watching in El Vizcaíno Biosphere Reserve, Mexico

Authors

Brenner, Ludger; Mayer, Marius; Stadler, Claudia

Year

2016

Journal

Economía, Sociedad y Territorio

Volume

16

Issue

32

Pages

429-457

ISBN

1405-8421

Keywords

community, economic impact, ecotourism, eschrichtius robustus, gray whale, Mexico, tourism, whale watching

Abstract

This paper attempts to determine the economic value generated by whale watching at El Vizcaíno Biosphere Reserve/Lower California. Based on a representative sample survey, the analysis focuses on identifying specific visitor segments, their respective spending patterns, and the service sectors that profit. Results highlight that visitor spending generates a considerable gross turnover of just under $ 3,000,000 USD, benefitting mostly local tourism businesses. In order to increase the economic benefits of whale watching as a means of fostering sustainable regional economic development, it is crucial to focus tourism planning and marketing tools on well-defined visitor segments to satisfy their specific needs and expectations.
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