Scientific Literature: Searchable Database

In 2001 and 2002 a survey was conducted to investigate levels of environmental awareness and motivation in Scottish whale watchers. Eighty-three percent of respondents regularly recycled items, 60% used energy-saving light bulbs, and 42% used other energy-saving devices in their homes. Forty-six percent regularly purchased organic or environmentally friendly products and 73% only purchased cosmetic/hygiene products that had not been tested on animals. Nearly half (46.6%) were members of environmental or animal welfare organizations, with 27.1% having participated in voluntary work for such organizations. The results demonstrate that Scottish whale watchers are much more environmentally motivated than the general public, and furthermore demonstrated higher levels of environmental motivation than whale-watching tourists studied in other parts of the world.