History and context
The landscape of Mexico’s Baja California Peninsula is arid and not naturally fertile. Traditionally, the region was sparsely populated by a few cattle ranchers and farmers, many of whom used artificial irrigation systems to eke out a living. However, the waters surrounding the peninsula, including a number of pristine lagoons, were teaming with life, offering sustenance and income to a number of small coastal fishing communities, including those near the Ojo de Liebre and San Ignacio lagoons. Blessed with rocky reefs, abundant fish and other marine life, these lagoons also serve as the wintering grounds for gray whales (Eschrichtius robustus), that feed in more northern waters of the Arctic and Pacific Oceans during summer months. Between December and March each year, whales gather in these lagoons to mate, give birth, and nurse their young. Numbers of whales have been steadily increasing since the ban on commercial whaling, returning to their estimated pre-hunting numbers in recent years1,2. This increase, coupled with the whales’ apparent comfort around vessels, has allowed these lagoons to become the focus of some of the earliest commercial whale watching tours, as well as dedicated whale research from the 1970s onward3,4.
Whale watching activities in the region were initially driven by American tourists hosted by American tour operators who ran long-range live-aboard charter tours from California. Gradually, from the 1980s onward, local fishing communities began to establish their own whale watching companies and land-based camps5. In 1988, the El Vizcaino Biosphere Reserve (EVBR) was established. With a landmass of over 143,600 square km, it is the largest wildlife refuge in all of Latin America. Its surrounding waters encompass both the Ojo de Liebre and San Ignacio lagoons, which were evolving as two centres of whale watching activities. Throughout the 1990s the whale watching industry, run grew to accommodate thousands of visitors annually from all over the world3,4,6.
Table 1: Number of whale watchers in Laguna San Ignacio and Laguna Ojo de Liebre
| 2009-2010 | 2015-2016 | 2016-2017 | 2017-2018 | 2018-2019 |
L. San Ignacio | 6,683 | 7,093 | 6,598 | 7,366 | 12,558 |
L. Ojo de Liebre | 7,728 | 11,822 | 13,863 | 11,767 | 10,426 |
Source: EVBR, (note there is no available data for the 2014-2015 season)
In 2006 roughly 85% of all registered whale watching tourists in Mexico participated in tours in the Baja Peninsula, most of them in San Ignacio Lagoon3. A 2006 survey of tourists visiting the Vizcaino Biosphere reserve, found that 52% of all visitors considered whale watching as their primary or sole motivation for visiting the region6, while an additional 47% of interviewed tourists viewed whale watching as an attractive additional activity in the region. The majority of tourists were American, with just under a third coming from within Mexico and a smaller percentage from other (predominantly European) countries 6. This same study estimated that independent whale watching tours generated just under 3 million USD per year through direct and indirect expenditure in San Ignacio and the neighbouring town of Guerrero Negro (indirect including monies spent in local restaurants, accommodation and services in the community)5,6. Other studies generated higher estimates of up to 4.2 million USD per year in as early as 20027. This amount is likely to have increased significantly with increased numbers of tourists recorded from the 2013/14 season onward