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Globally, and, in Northern Norway, whale-watching is growing rapidly. In Norway, the growth can be partially explained by the increased number of whales near the coast. Furthermore, the popularity of nature and nature-based experiences has been reflected in increasing demand for such experiences by tourists coupled with an increasing emphasis being placed on the value of animals in the wild as opposed to those in captivity. The aim of this thesis is to explore the human side of this phenomenon and gain better understanding for the apparent increased need or desire to seek this encounters through the activity of whale-watching.

Empirical part of this thesis was gathered through ethnographic methods in Andenes, Norway. This study suggests that there is more to whale-watching than getting close to them. It seems that for some, the whale-watching tour is a place to reflect on stories fostered by ‘spectacular environmentalism’ about whales and humans and whales. The possible encounter then is highly anticipated and rewarding, sometimes emotional due to the moral nature of these stories. Whales have intrinsic value both as part of biodiversity and as nonhuman beings. Furthermore, encountering whales in the wild is exciting as it enables us to be sensible attuned with more than a human nature.